Case Study: Homes R Us - Home Makeover

Start your career as color grading editor

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Choosing the right color software

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Choosing the best computer monitor

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Creating your viewing environment

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Conclusion

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We partnered with Homes R Us to reimagine how home transformations are presented in retail marketing. The result was a lifestyle-driven brand film that merged aspirational storytelling with product visibility — delivering impact across social, web, and in-store screens.

The Brief: Make Furniture Feel Personal

Homes R Us wanted more than just product showcases — they needed storytelling. The brief was clear: show how their furniture fits into real lives and real spaces. Our goal was to create a film that made each piece feel less like an item in a catalog and more like part of a lived-in, beautiful home.

The Creative Direction

We developed a concept focused on room makeovers — showing the transformation of spaces through a curated blend of style, comfort, and practicality. The visual tone was warm, bright, and inviting. Each shot was composed to feel editorial but accessible — think magazine cover meets everyday life.

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Production Approach

The shoot took place in a carefully styled villa location, balancing control with natural light and movement. We combined wide establishing shots with intimate lifestyle moments — people interacting with the space, textures in focus, and smooth camera motion to enhance the “before-and-after” appeal. We also filmed cutdowns for social media to maximize reach and versatility.

Results and Reception

The final film was rolled out across Instagram, YouTube, in-store LED walls, and digital ads. Engagement was strong — not just because it was visually appealing, but because it told a story viewers could see themselves in. It helped reposition Homes R Us as not just a retail brand, but a lifestyle brand.

Conclusion

This project proved that even in product-heavy categories like furniture retail, storytelling makes the difference. By focusing on transformation, emotional tone, and visual polish, we helped Homes R Us connect with audiences on a more personal level — and drove better results because of it.